What Can you add to your eBooks to add value?

There are many things that you can add to your eBook to add value for your clients. Here is a list to start your brain storming.

1. Add check lists that are related
2. Add website directory for related resources
3. Add a related interview transcript
4. Add coupons or gift certificates for related products and services
5. Add a bonus article
6. Add some visual interest pictures/graphs make sure it is relevant
7. Add a book or product review
8. Add a calendar of events

What can eBooks really do for our practice?

eBooks are one of those multifaceted products that can add enormous value for your clients.

But they can also add to your practice, there are several different ways to leverage your ebooks to create more targeted emailing and direct mailing lists and to gain expert credibility in your target market.

1. Email List – People love to get free stuff, they visit your website and in exchange for their contact information they receive a gift. Make sure that they gift you have chosen really speaks to your passion, so that prospective clients can learn about the real you.

2. Direct Mail List – Publish your ebook on a CD and offer to send it to the prospect for only the cost of shipping. Again really show your passion in the ebook that you choose for this, I would take the opportunity to add in a few bonuses items as well since CD’s have the space. Include in the direct mail package any flyer’s or specials that you have coming up as well.

3. Give away your ebook to 5-10 people in exchange for a review or testimonial about the ebook. This is a great way to test the ebook and see how well it will be received by your prospects.

4. Offer your ebook as a bonus, whether it is part of a package you have put together or part of a package that someone else has put together it is sure to be a big hit.

I hope that you are getting the idea that the more you get your ebook out there, the more opportunities you have to connect to prospects and start creating relationships with them.

The Only Three Ways to Grow a Business

The Only Three Ways to Grow a Business

Did you know that there are only three ways to grow a business?

1. Increase the number of customers.
2. Increase the average transaction value.
3. Increase the frequency of repurchase.

Find a way to maximize each one, and your business will experience an astonishing rate of growth. Over the next few months we will concentrate on Marketing Tips to accomplish all three items.