Mailing List

By The Passion Diva • April 26th, 2009

Have you ever walked into a store in your town, and
been addressed by name? This has probably
happened to you at stores that you frequent often.
The shop owner knows your name, and uses it. He
remembers you, and he wants you to know that he
cared enough about you and your business to
remember you. In the offline world, [...]

Other / Misc
92. Joint Ventures – Team up with others in joint ventures. Swap ads to share with lists to generate more sign ups, to create new products, to help with marketing efforts, website building, etc.
93. Partnerships – Ditto with partnerships. Team up to help share your strong areas, like maybe website building, with another’s areas, like [...]

Website Building Strategy
80. Blogs – Set up a blog and invite lead subscribers your way via posts, interactive communications, ads…in short, a variety of marketing methods.
81. RSS – Syndicate your content with RSS and extend your leads’ reach. For quick, easy article syndication, head to larger article directories and sites like http://www.Ideamarketers.com .
82. Your own forum – Set [...]

Auctions
73. Ebay info sales to generate leads. Auction off your reports or eBooks to gather leads.
74. Ebay product auctions attract those interested in your other items, too. Package all products with complete contact info for follow up, and capture their lead info upon purchase.
75. Ebay service auctions attract those interested in your other items, too. Package all services [...]

Events
63. Speaking – Don’t pass up opportunities to speak about your products and services. Invite people to sign up for a free report when they get home.
64. Workshops – Host a workshop in your area. And join on those hosted by others. Share printed materials and invite subscribers while you’re at it!
65. Conferences – Ditto with conferences. Nearly [...]

Offline Strategies
44. Radio – Invite people to sign up with 30-second radio spots.
45. TV – Ditto with local cable or inexpensive television spots.
46. Postcards – People look at postcards before tossing them. Show them your website and invite them to visit and sign up for a nice freebie.
47. Webcards – For a cool alternative postcard, send out one that [...]

Marketing Strategies
26. Polls – Hold an interactive poll on your web site, invite visitors to share their vote or opinion, then report the results on your web site. Share with your lists, invite others to sign up for the results.
27. Puzzles – Hook up a neat software puzzle to our website and have people sign up to [...]

Database Marketing
23. Online – Check out online compatible database set ups like Access or Act! Organize your leads and follow up with marketing campaigns.
24. Offline –Ditto offline. Print out Excel formats of your database info. Then follow up with marketing campaigns offline to reach your list multiple times with letters, calls and other marketing strategy to increase [...]

Viral Marketing
19. Templates – Create your own website, newsletter, eZine or other HTML, text templates. Include your website or auto responder sign up info and distribute for free, granting permission for others to pass along the info, too.
20. Audio – Turn your eBook into an audio file. Invite readers to sign up to get the audio cassette [...]

Online & Offline
17. Articles – Write articles about how your products or services have helped others. And showcase your areas of expertise by writing about industry topics. Submit these to both online and offline publications, and include your byline, with a link to your site, inviting people to sign up for your lists.
18. Press Releases – [...]